Retail Digital Signage
Located in London’s most desirable neighbourhood, we provided luxury retailer Loro Piana with a beautiful and modern way to market their items to the thousands of people that pass their flagship store daily.
Placed in the luxury neighbourhood of Sloane Street, London; Loro Piana competes with alternative high-end brands daily and we’re in need of a solution to grasp the attention of the thousands of potential customers.
After holding discussions, we provided them with a beautiful 3 x 2 meter modular LED screen that faced potential consumers to showcase Loro Piana’s beautiful line of clothing and accessories on offer to drive sales.
Competing against other reputable luxury clothing brands, the challenge facing Loro Piana during this project was not knowing how to effectively showcase their collections to members of the public shopping on Sloane Street every day.
With a clear goal to increase their sales and footfall within their flagship store, a modern and captivating solution was needed.
As soon as potential customers enter Loro Piana, they are met with a 3 x 2 Metre, 1.9mm pixel pitch Modular LED Display to help showcase collections and demand attention as soon as people enter the store.
Evolving their marketing from the traditional garment on a mannequin, Loro Piana can now offer show reels of their entire collection in a real-world scenario, to help potential customers get a feel of what any particular item they show interest in will look like.
Providing no disruption to their day-to-day operations, this solution offers a speedy fixed installation and can be up and running in any store in no time.
Since the installation, Loro Piana continues to utilise the effectiveness of digital display marketing. Thanks to the intuitive content management system included, Loro Piana can instantly change their marketing message at a click of a button, offering bespoke advertisement at any point of the day.
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