Content Delivery Network
An advertising and information network stretching across the entire MDL Marina estate.
Offering the general public live data on weather conditions and luxury brands an opportunity to market directly to their target customers.
Owning and operating 18 Marinas across the UK’s South Coast, we have placed digital display totems across 17 of their locations to help deliver accurate wind and tidal conditions to aid the general public and helmsman alike.
The totems also provide marketing opportunities for businesses and brands in the local area to help drive brand awareness and purchasing intent.
When it comes to successful marina operations, no other company has more experience or offers greater expertise than MDL. Their passion for improving customer satisfaction is what sparked this project into life, by delivering minute accurate weather and tidal conditions to their members would arm them with the knowledge to set sail.
However, spreading this information across the span of the UK’s South Coast is no easy feat and this is where Vizulink Syndicate comes in to help.
Vizulink Syndicate is our custom-built solution to help drive live and accurate data across all 17 of MDL Marinas locations utilising our high-resolution 55-inch outdoor totems. We understood the information that MDL Marinas members needed to ensure a pleasant experience on the waters, so we partnered with multiple APIs to help drive accurate data across all 17 totems.
With all the styling and information managed from one central hub that is Syndicate, this opened up an opportunity for MDL Marinas to offer a unique marketing opportunity to local and national luxury brands. Due to the totems being strategically placed in the marinas experiencing the highest level of footfall, this has allowed high-end services and brands to capitalize on direct marketing opportunities.
Since the last totem installation, MDL Marinas has acquired a significant amount of income due to the advertisement opportunities it is now presenting to brands, with British-founded Swiss watch designer Rolex becoming the latest luxury brand to purchase advertisement spots across MDL Marina’s totem network.